Lets sweeten milk with artificial sweeteners and not label it??

Dairy industry seeks to add low calorie sweeteners to school milk

With the government's desire for children to be fed healthy food and drinks while at school, some schools have cut back on serving flavored milk. With the lowest level of sales since 1984, the milk industry is trying to find ways to stay competitive in a market where sports drinks and bottled water have taken the place of milk. The National Milk Producers Federation (NMPF) and the International Dairy Foods Association (IDFA) is asking the Food & Drug Administration for permission to use aspartame and other artificial sweeteners to sweeten flavored milk sold in the U.S.
On February 26, the Huffington Post reported that the dairy industry wants to add these artificial sweeteners without adhering to certain front-label disclosures, in order to keep the product attractive to the target consumer—school children. These front label disclosures would include phrases like "reduced calorie" or "reduced sugar" the kind of thing kids might scrunch their noses at.

http://www.examiner.com/article/dairy-industry-seeks-to-add-low-calorie-sweeteners-to-school-milk